Consumers Want Instant Gratification and Designers Are Benefiting
As New York Fashion Week (#NYFW) comes to a close, spectators may have noticed something different after the finale of each collection on the runway. People are calling it See Now/ Buy Now, and this isn’t the first time it is being done. As far back as March of 2016, designers began experimenting with the availability of their runway collections. Seeking a solution to the consumers desire to have instant gratification, fashion houses are employing new business models. Not onl
